INSIGHT

With over 280 retail and dining facilities, Jewel Changi was set to be Singapore’s next big-ticket attraction. The objective was to inform and educate the Australian audience of the Jewel and showcase its offerings.

IDEA

Support the larger marketing and digital strategy through an influencer campaign. The campaign flew in 5 top-tier influencers in the categories of travel, fashion, food and lifestyle to create content prior to the grand opening of the Jewel.

WHY IT WORKED

The influencer campaign developed over 60 pieces of content with over 15 being posted to influencers channels which drove over 300k engagements with an above industry engagement rate.

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All work completed for Circul8