Sydney digital marketing agency · Australia
For ecommerce brands and service businesses ready for their next stage. We connect performance marketing, social and email to build demand, drive sales and nurture customer relationships.
Experience across brands including
Who we help / 01
For Australian businesses ready to give their marketing more direction. We connect brand building with the channels that bring customers closer.
For ecommerce brands
Bring paid media, organic social and email together around the whole customer journey, from discovery to purchase and beyond.
For service businesses
Help the right people understand your offer, build trust in your business and take the next step with campaigns and content that work together.
Need support for an internal team? We also work alongside marketing managers and founders on strategy, focused projects and ongoing delivery.
Connected services / 02
Good marketing connects the dots. We bring strategy and delivery together, so your channels support each other and your business goals.
Paid media built around the outcomes that matter to your business. From campaign strategy and creative briefs to testing, optimisation and reporting, we keep the focus on sales and qualified enquiries.
Meta Ads · Google Ads · TikTok Ads · LinkedIn AdsA clear voice and a consistent presence. We develop social strategies, content plans and copy that give people a reason to follow, engage and remember your brand.
Social strategy · Content planning · Copywriting · Community managementKeep the conversation going beyond the first click. We plan campaigns and automated journeys that nurture enquiries, welcome new customers and encourage people to come back.
Email campaigns · Automations · Customer journeys · RetentionKnow where to focus and what to do next. We assess your current marketing, understand your audience and build a practical plan with clear priorities, channel roles and measures of success.
Marketing audits · Channel planning · Campaign strategy · MeasurementPartnerships that make sense for your brand and audience. We help identify the right creators, shape the brief and manage campaigns from outreach through to reporting.
Creator selection · Partnerships · Campaign management · UGC briefsConnect acquisition and retention across the customer journey. We bring paid media, email and organic social together to support Australian online stores, from launches to repeat purchases.
Online sales · Customer acquisition · Email journeys · RetentionSelected creative & experience / 03
Campaign creative, social storytelling and strategic work across travel, lifestyle and beyond. A selection of the experience behind Social Medium.
Selected experience includes work delivered through agency partnerships and previous roles. Each project outlines the work involved.
How we work / 04
More activity isn’t always the answer. We get clear on what your business needs, give every channel a role and keep learning from what happens next.
Book a strategy call01 / Understand
Your goals, customers, offer and current performance set the direction. We ask the questions before recommending the channels.
02 / Connect
Build awareness, capture demand and nurture the relationship. Strategy, messaging and delivery connect around a shared goal.
03 / Improve
Clear reporting and ongoing optimisation help us understand what’s working, what needs to change and where to focus next.
Founded by Taylor Wright, Social Medium brings more than 15 years of digital marketing experience across agency and in-house roles. You work directly with the person shaping the strategy and overseeing the work.
Get to know Social Medium ↗
Client perspectives
A few useful answers / 05
Social Medium offers performance marketing, organic social media, email marketing, digital marketing strategy and influencer marketing. Engagements can focus on one service or bring several channels together.
Yes. Social Medium is based in Sydney and works with businesses across Australia, collaborating remotely to plan, deliver and review the work.
Yes. The strategy depends on how your business acquires customers. We can build campaigns around ecommerce sales or qualified enquiries, with measurement agreed at the start.
Yes. An audit or strategy project can help identify what’s working, where there are gaps and which channels deserve your attention before committing to ongoing delivery.
We agree on measures that connect to your goals, such as sales, qualified leads, acquisition costs, repeat purchases or engagement. Reporting explains both the numbers and the next actions.
From the blog
Ideas to help Australian brands make clearer marketing decisions.
Explore the blogEcommerce · Meta ads
Plan purchase tracking, budgets and creative tests, then measure results against the numbers that matter to your store.
Your next chapter starts here.
Tell us where your business is now and where you want to go. We’ll arrange a conversation about your goals, the support you need and a practical next step.
