Starwood Hotels & Resorts Asia Pacific launched ‘Momentum’, a new multi-channel digital magazine that provided an experience to aspirational travellers that stands alone as a unique brand.
Create a content-driven channel to drive booking revenue by developing a strategy that puts unique content front and centre, leveraging consumer information to create a valuable experience and creating an amplification framework to drive measurable performance.
Through optimising performance and audience, we were able to brand advocates using a variety of content executions across social media channels. In addition, paid advertising and a test and learn approach was applied in order to deliver remarketing against the revenue objective.
Awarded Gold in the Category Intelligent Content with Starwood's "Momentum.Travel"
All work completed for iProspect