What’s worth spending on?
I look at where your budget goes, what’s driving purchases and where you have room to test.
Facebook & Instagram ads for ecommerce
Already running Meta ads? Let’s make them work harder.
I’m Taylor, founder of Social Medium. I help ecommerce brands work out what’s holding back their Meta ads and what to test next.
Request a complimentary Meta Ads audit ↗Who’s behind the ads?
15+ years in digital marketingFounder-led strategy and campaign managementEcommerce experience across skincare, fashion and retail
Selected brand experience
Assembly LabelSaya SkincareKoster KultureL’OréalBruny Island Coastal RetreatsSavic Motorcycles
Includes direct engagements, agency partnerships and previous roles.
Where could your ads work harder?
What should you test next?
I review your current ads and suggest creative angles, formats and offers worth trying.
What happens after the click?
I look at the journey from ad to checkout and flag tracking or landing-page issues that could be affecting results.
Saya Skincare · Meta Ads
More orders to pack.
For Saya Skincare, I manage Meta ads with a focus on online sales. That includes testing product-led creator videos, matching vertical edits to Stories and Reels, and pausing weaker ads so spend can go to better performers.
Here’s how Saya’s team described the impact on orders.
“Super happy with the performance Taylor thank you so much. Feels good to see the warehouse packing loads of orders!”
The Social Medium difference
Why work with me on your Meta ads?
I’m Taylor. I bring 15+ years of agency and in-house experience to the decisions that shape your ads, from what to test to where to spend.
One person across strategy and delivery
I brief the creative, manage the campaigns and explain the results. When we agree on a change, you’re talking to the person who’ll make it.
Creative briefs your team can use
I turn what we learn in Ads Manager into specific briefs: which hook to try, which product benefit to show and which formats to make next.
Budget decisions grounded in your store
I look at purchase costs and return alongside your margins and average order value. You’ll know what I’d scale, what I’d pause and why.
A look beyond Ads Manager
If people click but don’t buy, I review the offer, the product page and the path to checkout. I also check whether purchase tracking is giving us a reliable picture.
Reporting that tells you what’s next
I’ll explain what moved, what we can learn from it and which test I’d prioritise next.
Request your complimentary Meta Ads audit.
Tell me your store URL, roughly what you spend on Meta each month and what you’d most like to improve.
Thanks. Taylor will be in touch about your audit.
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