Paid media strategy
We review your offer, audience, previous campaigns and measurement. The result is a practical plan for channel roles, budgets and the first tests.
Sydney studio · Working worldwide
Performance marketing.
With a point.
Clicks are lovely. Customers are better. We plan, build and fine-tune paid campaigns around the sales and enquiries your business actually needs. Sydney based, working with brands worldwide.
Let's talk performance marketing ↗Performance Marketing
A plan. A point. Then we get moving.
From the offer and creative brief to campaign structure and reporting, we connect the decisions that influence performance. The channel mix follows your audience, buying journey and budget.
- Acquire customers with a plan that reflects your margins and sales process.
- Understand which campaigns generate useful outcomes, beyond platform activity.
- Keep learning through structured creative, audience and landing-page tests.
Here’s where we roll up our sleeves.
Campaign management
Build and ongoing optimisation across the platforms relevant to your business: Meta, Google, TikTok and LinkedIn. Search, Shopping and Performance Max are considered where they fit.
Creative direction and testing
Angles, messaging, copy and creative briefs shaped around the customer. We use campaign learnings to guide the next round of assets and tests.
Measurement and reporting
Agree the conversion actions, review tracking requirements and report against business goals. Sales, qualified leads, acquisition costs and return are interpreted in context.
Your business. Your kind of backup.
For ecommerce brands looking for new customers and service businesses that need better enquiries. We can work alongside your internal marketing team or provide ongoing paid media support.
Sydney is home. Your postcode isn’t a deal-breaker. You work directly with founder Taylor Wright, who’s spent time on both the agency and in-house sides of marketing. We agree the scope and any specialist support around what your business needs.
Get to know Social Medium ↗Fair questions. Straight answers.
Which advertising platforms do you manage?
Meta, Google, TikTok and LinkedIn, with the mix chosen for your audience and goal. You do not need every platform to have an effective strategy.
Do you work on ecommerce and lead generation?
Yes. Ecommerce work focuses on sales, acquisition costs and customer value. Lead generation also considers enquiry quality and what happens after the form submission.
Can you audit an existing ad account?
Yes. An audit can review campaign structure, targeting, creative, search terms and measurement, then identify practical priorities before ongoing management.
How quickly can paid advertising deliver results?
Campaigns can start generating traffic once live, but reliable conclusions need enough data. Timing depends on spend, demand, conversion volume, the offer and the sales cycle. We agree review points rather than promise a fixed result.
Get the whole gang working together.
Good things happen when the channels talk to each other. Here’s what else we can get stuck into.
Got a marketing-shaped headache?
Tell us what’s happening, what’s doing your head in and where you want to go. We’ll work out what’s worth doing next.
Start a conversation ↗