Marketing and channel audit
Review the relevant accounts, content, customer journeys and available performance data. We identify gaps, dependencies and opportunities without assuming every channel needs more investment.
Sydney studio · Working worldwide
Digital marketing strategy.
Fewer tabs. Clearer next steps.
A million ideas, six platforms and a budget that can’t do everything? Let’s untangle it. We help businesses worldwide work out where to focus, what to test and what can wait. Based in Sydney.
Let's talk digital marketing strategy ↗Digital Marketing Strategy
A plan. A point. Then we get moving.
We bring your goals, customers, offer and current performance into one picture. The output is a prioritised plan that helps you make decisions, brief the work and measure progress.
- Identify where your marketing is working and where it is disconnected.
- Choose channel priorities that reflect your goals and resources.
- Turn broad ambitions into practical actions and measures.
Here’s where we roll up our sleeves.
Audience and positioning
Clarify who you need to reach, what matters to them and how your offer is communicated. This gives campaigns and content a more consistent direction.
Channel and campaign planning
Define the role of paid media, organic social, email and creators where relevant. The plan sets priorities, budget considerations and the sequence of activity.
Measurement and action roadmap
Agree success measures, reporting needs and next steps. Recommendations distinguish immediate improvements from longer-term work and specialist dependencies.
Your business. Your kind of backup.
For businesses preparing to launch, reviewing existing marketing or deciding where to invest next. We can deliver a standalone strategy or carry the plan into ongoing execution.
Sydney is home. Your postcode isn’t a deal-breaker. You work directly with founder Taylor Wright, who’s spent time on both the agency and in-house sides of marketing. We agree the scope and any specialist support around what your business needs.
Get to know Social Medium ↗Fair questions. Straight answers.
What is included in a marketing audit?
The scope depends on the question you need answered. It may cover paid campaigns, organic social, email journeys, messaging and measurement, with findings and prioritised recommendations.
Can our internal team implement the strategy?
Yes. The plan can be designed for your internal team, existing suppliers or a combination of support. Responsibilities and handover needs are discussed upfront.
Do you provide strategy without ongoing management?
Yes. Strategy and audit projects can stand alone. You can also discuss ongoing delivery once the priorities are clear.
How do you decide which channels to recommend?
We consider your audience, buying journey, offer, budget, existing data and capacity to produce the required work. A channel is recommended because it has a role, rather than because it is fashionable.
Get the whole gang working together.
Good things happen when the channels talk to each other. Here’s what else we can get stuck into.
Got a marketing-shaped headache?
Tell us what’s happening, what’s doing your head in and where you want to go. We’ll work out what’s worth doing next.
Start a conversation ↗