Email strategy and planning
Review your audience, current activity and customer journey. We identify priority campaigns and automations, including what should happen before and after each send.
Sydney studio · Working worldwide
Email marketing.
Worth opening.
Your email list is full of actual people. Let’s give them something worth reading. Campaigns and automated journeys that welcome, nurture and keep the conversation going. Sydney based, working with businesses worldwide.
Let's talk email marketing ↗Email Marketing
A plan. A point. Then we get moving.
From a welcome series to a product launch, we align the audience, message and next action. Email is planned alongside your wider marketing rather than treated as an isolated send.
- Nurture enquiries with timely, relevant information.
- Welcome customers and support repeat purchases.
- Give campaigns a clear audience, message and measurement plan.
Here’s where we roll up our sleeves.
Campaign copy and build
Plan the message, write the copy and build agreed campaigns in your email platform. Deliverables, assets, templates and approval requirements are defined in the scope.
Automated journeys
Welcome, enquiry nurture, cart recovery, post-purchase or re-engagement flows where appropriate. Triggers, timing, exclusions and integrations are reviewed before launch.
Testing and reporting
Check links, personalisation and the intended customer path. Review clicks, conversions, unsubscribes and other relevant signals, with open rates interpreted cautiously.
Your business. Your kind of backup.
For businesses with an existing subscriber or customer base, brands launching products, and teams that want a clearer plan for nurturing enquiries or retaining customers.
Sydney is home. Your postcode isn’t a deal-breaker. You work directly with founder Taylor Wright, who’s spent time on both the agency and in-house sides of marketing. We agree the scope and any specialist support around what your business needs.
Get to know Social Medium ↗Fair questions. Straight answers.
Which email platforms do you work with?
Experience includes Klaviyo, Omnisend and Mailchimp, with HubSpot also relevant for lead nurturing. We confirm the platform and integration needs before scoping.
Can you improve existing email automations?
Yes. We can review the journey, triggers, content and results, then prioritise updates to existing flows or recommend new ones where there is a clear gap.
Can email marketing help service businesses?
Yes. Email can deliver useful information after an enquiry, explain your process and support a longer buying decision. The timing and content should match your sales process.
Will email marketing replace paid advertising?
Usually they serve different purposes. Advertising can introduce new people to your business; email helps develop the relationship with people who have already subscribed, enquired or purchased.
Get the whole gang working together.
Good things happen when the channels talk to each other. Here’s what else we can get stuck into.
Got a marketing-shaped headache?
Tell us what’s happening, what’s doing your head in and where you want to go. We’ll work out what’s worth doing next.
Start a conversation ↗