Campaign strategy and creator selection
Define the audience, campaign role and selection criteria. We assess potential partners against brand fit, content approach and the information available about their audience.
Sydney studio · Working worldwide
Influencer marketing.
Good people. Good fit.
A big following is one thing. A partnership that makes sense is another. We help brands find the right creators, shape the brief and keep the campaign moving. Sydney based, working worldwide.
Let's talk influencer marketing ↗Influencer Marketing
A plan. A point. Then we get moving.
A useful partnership starts with the objective and brief. We consider audience relevance, content quality and the intended role of the work, then manage the practical details of delivery.
- Choose creators for relevance, rather than follower count alone.
- Give partnerships a clear brief, approval process and deliverables.
- Plan how creator content supports your wider marketing.
Here’s where we roll up our sleeves.
Outreach and coordination
Support creator outreach, agreed deliverables, timelines and communication. Fees, approvals and responsibilities are established for each engagement.
Briefing and content direction
Develop briefs that explain the product, audience, message and required formats while allowing room for the creator’s own voice and production style.
Reporting and content use planning
Review the agreed campaign measures. Any paid advertising use, licensing, whitelisting or extended usage rights need to be explicitly scoped and agreed.
Your business. Your kind of backup.
For brands planning a launch, building awareness or seeking creator content to support campaigns. Support can be a focused project or part of a broader marketing plan.
Sydney is home. Your postcode isn’t a deal-breaker. You work directly with founder Taylor Wright, who’s spent time on both the agency and in-house sides of marketing. We agree the scope and any specialist support around what your business needs.
Get to know Social Medium ↗Fair questions. Straight answers.
Do you work with micro-influencers?
Yes, where they suit the objective. Audience relevance, engagement quality and the ability to deliver the right content matter more than choosing a creator by size alone.
What is the difference between influencers and UGC creators?
Influencer partnerships often include distribution to the creator’s audience. UGC creator work may focus on producing content for the brand to use. Deliverables and usage rights are different and should be agreed clearly.
Are creator fees included in management fees?
Creator fees, gifting, production and content usage costs are scoped separately from campaign management unless the proposal explicitly says otherwise.
Can creator content be used in paid ads?
It can, when the required permissions, usage period and formats are agreed. We discuss intended advertising use before commissioning the content.
Get the whole gang working together.
Good things happen when the channels talk to each other. Here’s what else we can get stuck into.
Got a marketing-shaped headache?
Tell us what’s happening, what’s doing your head in and where you want to go. We’ll work out what’s worth doing next.
Start a conversation ↗