Social media strategy
Define the audience, channel roles, content themes, tone of voice and measures of success. The strategy provides direction for the work that follows.
Sydney studio · Working worldwide
Social media marketing.
More you. Less blah.
A feed with a pulse. A voice people recognise. A reason to follow that goes beyond another sale tile. We help brands worldwide bring some purpose and personality to their social presence, from our Sydney base.
Let's talk social media marketing ↗Social Media Marketing
A plan. A point. Then we get moving.
We connect audience insight, a consistent brand voice and useful content planning. Organic social has a distinct role in building familiarity, trust and community alongside your paid marketing.
- Give your brand a consistent presence across the channels your audience uses.
- Build content around customer interests and business priorities.
- Bring a clear voice and process to day-to-day engagement.
Here’s where we roll up our sleeves.
Content planning and copywriting
Editorial calendars, campaign ideas and captions shaped for the platform and audience. Content responsibilities and approval steps are agreed before delivery.
Community management
A practical approach to comments, questions and engagement, with escalation guidance and agreed coverage. The scope reflects the level of support your brand needs.
Reporting and refinement
Review reach, engagement, profile activity and relevant website actions. We look at what the content is helping people do, then improve the next plan.
Your business. Your kind of backup.
For businesses that need a more consistent social presence, marketing teams seeking experienced support, or brands ready to connect organic content with paid campaigns.
Sydney is home. Your postcode isn’t a deal-breaker. You work directly with founder Taylor Wright, who’s spent time on both the agency and in-house sides of marketing. We agree the scope and any specialist support around what your business needs.
Get to know Social Medium ↗Fair questions. Straight answers.
What is the difference between organic and paid social?
Organic social covers the content and interactions on your brand channels. Paid social uses advertising spend to reach selected audiences. They can support the same goals while having different roles and measures.
Can you manage our social media each month?
Yes. Ongoing support can include strategy, content planning, copy, scheduling and community management. The exact deliverables and platform coverage are scoped to your needs.
Is photography and video production included?
Production requirements are discussed separately. We can develop briefs and work with your existing assets or creators; any shoots, design or editing deliverables need to be agreed in the scope.
Do you guarantee follower growth?
No. We focus on reaching relevant people and building a useful presence. Follower growth is one signal, assessed alongside engagement, audience quality and business outcomes.
Get the whole gang working together.
Good things happen when the channels talk to each other. Here’s what else we can get stuck into.
Got a marketing-shaped headache?
Tell us what’s happening, what’s doing your head in and where you want to go. We’ll work out what’s worth doing next.
Start a conversation ↗