Paid media for online stores
Meta and Google campaigns designed around your products and buying journey. We consider Search, Shopping, Performance Max, catalogue activity and remarketing where relevant.
Sydney studio · Working worldwide
Ecommerce marketing.
From first click to back for more.
You’ve built a store worth shopping. Let’s help the right people find it, buy from it and come back. Paid media, email and organic social, working together from Sydney for ecommerce brands worldwide.
Let's talk ecommerce marketing ↗Ecommerce Marketing
A plan. A point. Then we get moving.
Based in Sydney, we develop practical marketing plans for online stores, product launches and ongoing growth. The starting point is your offer, customer, product economics and current performance.
- Connect customer acquisition with repeat purchases and retention.
- Give launches and promotions a coordinated plan across paid, email and social.
- Evaluate advertising returns alongside margins, order value and customer behaviour.
Here’s where we roll up our sleeves.
Email campaigns and customer journeys
Welcome, cart recovery, post-purchase and re-engagement journeys, plus planned promotional campaigns. Platform and integration requirements are scoped for your store.
Launch and promotional planning
Coordinate offers, messaging, campaign assets, email and organic content around product launches or key retail periods, with clear responsibilities and timelines.
Creative and performance reviews
Review product messaging and campaign results together. We use performance data to identify the next tests and distinguish short-term promotional wins from sustainable acquisition.
Your business. Your kind of backup.
For product businesses with a clear offer that want to improve how their marketing works together. Engagements can focus on a launch, an audit or ongoing management across selected channels.
Sydney is home. Your postcode isn’t a deal-breaker. You work directly with founder Taylor Wright, who’s spent time on both the agency and in-house sides of marketing. We agree the scope and any specialist support around what your business needs.
Get to know Social Medium ↗Fair questions. Straight answers.
Do you work with Shopify stores?
Yes. We can support marketing for Shopify businesses, including paid media and email journeys. Any theme development or specialist integration work is scoped separately.
What channels should an ecommerce brand prioritise?
It depends on your product, audience, margins and existing demand. Paid search can capture intent, paid social can support discovery, and email can develop the customer relationship. The plan decides the role of each.
Is ROAS the only measure that matters?
No. Platform ROAS is useful, but it needs context: margin, discounts, repeat purchases, new versus returning customers and the wider marketing mix. We agree measures that suit your business.
Can you help with a launch or sale campaign?
Yes. We can plan the promotion, channel mix, messaging, creative briefs and email schedule, then review the results against the campaign objective.
Get the whole gang working together.
Good things happen when the channels talk to each other. Here’s what else we can get stuck into.
Got a marketing-shaped headache?
Tell us what’s happening, what’s doing your head in and where you want to go. We’ll work out what’s worth doing next.
Start a conversation ↗